Origin Of LANCO: Brandon Lancaster Sole Writer Behind “Greatest Love Story”

Songwriter & lead singer Brandon Lancaster of Sony Music Nashville’s breakout band LANCO is earning his stripes in Music City songwriter circles as the sole lyricist behind the band’s hit, “Greatest Love Story.” It has been 10 years since a country artist/writer has penned a chart topping hit alone. A look back in time to the early 2000’s reveals that the last artists able to make that claim are Taylor Swift (“Our Song”), Zac Brown (“Free”) and Jennifer Nettles’ (“Stay”).  That success has propelled Lancaster to the No. One spot on the Top 60 Country Songwriters Chart this week, based on streams, sales and airplay.

As a native to the Nashville area, Lancaster’s truly authentic style has resonated with fans through the warm introductory of “Greatest Love Story:” one part classic, one part cutting edge and completely honest. As a co-writer on every song of LANCO’s self-titled debut EP, which can now count more than 60 million streams, Lancaster’s approach to honest Country music storytelling is evident with songs that push the genre forward without losing sight of where it’s been. LANCO recently wrapped the recording process behind their debut album with award-winning producer Jay Joyce, which is slated for release early next year.

There’s so much about my life and career that doesn’t even seem real right now. I wrote a song alone in my bedroom one night about the girl I wanted to marry, and then she actually said yes. Now our story is resonating with people all over the country…it all feels too good to be true,” said Lancaster.

“Greatest Love Story,” is also firmly holding its No. One spot on Shazam’s Country chart, while edging closer to the top of both the radio and sales charts. Named as “the band to watch” by Entertainment Weekly, Rolling Stone, Bobby Bones, Spotifyand more, LANCO gained their status from touring the country’s top festivals including Bonnaroo, Lollapalooza, Austin City Limits, Faster Horses and Watershed.

For a complete list of tour dates and more information on LANCO, visit their website and follow them on FacebookTwitter and Instagram.


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