When it comes to Country music, there are countless music videos out there that are all about the artist. But like everything else they do, rising country duo, LOCASH’s new music video all is all about something different… their fans.
Showcasing an action-packed lifestyle while out on the road, its their championing supporters who make all of the ‘chaos’ worth doing what they do. The duo’s dynamic new music video for “I Love This Life,” makes its exclusive world premiere on CMT today, Wednesday, August 26th.
Tune in to CMT and all CMT platforms including CMT Mobile, CMT.com, and CMT Pure to see the video for the very first time! You can also visit CMT’s social media sites for additional details on the heavily promoted debut. To find your local channel listing click HERE.
WATCH the video premiere online NOW, HERE. Find out more about LOCASH and their CMT Artist page HERE.
The video, produced by Channel Greatness with direction by Stokes Nielson, is an assortment of the duo’s Chris Lucas and Preston Brust sporting a polished new wardrobe look in the stunning red rocks of Garden Of The Gods, Colorado.
The video includes documentary-style live concert footage at the Red, White and Boom Music Festival in Lexington, Kentucky and Grizzly Rose in Denver, Colorado. It tells the story of their life on the road, and the crowds of passionate fans responsible for getting them to where they are today. Nashville and NJ record label Reviver Records backs the national release.
Now having a breakthrough Top 35 Billboard radio hit, “I Love This Life,” LOCASH’ has the highest charting single to-date. As songwriters, they have celebrated a #1 with Keith Urban’s “You Gonna Fly,” and Top 10 hit, “Truck Yeah” by Tim McGraw. Lucas and Brust told The Boot in a recent interview “I Love This Life” was “nearly another one of those songs that they gave away to a different artist.”
Scoring hit songs with other artists are ‘moments that changed our lives,” said Brust. “But there comes a moment where, I think, as an artist, you have to say, ‘This is our shot.’ We’re on a brand-new record label and they’ve got a really great team, a really strong team… We have to think about keeping a couple songs for ourselves, especially if they fit and they’re the right ones. And this happened to be one.”
LOCASH is currently out on the road across the nation on their “I Love This Life” Tour.
I LOVE THIS LIFE TOUR DATES:
09/01 – 102.7 The Wolf’s Free Dollar Show at Sierra Vista Mall | Clovis, Calif.
09/05 – Best In The West Rib Cook-Off | Sparks, Nev.
09/17 – Chesapeake Beach Resort & Spa | Chesapeake Beach, Md.
09/18 – York Fair – The Radio Stage | York, Pa.
09/19 – B98.5’s Boots-N-Bulls Rodeo | Litchfield, Maine
09/20 – Terminal 5 with Eli Young Band | New York, N.Y.
09/21 – Wolf Sessions III Acoustic Concert Series at Cheyenne Saloon | Orlando, Fla.
09/25 – The White Buffalo Saloon | Sarasota, Fla.
09/26 – Country On The Beach | Key West, Fla.
10/03 – WPOC’s Weekend In The Country | Columbia, Md.
10/04 – I105 WIOV Turkey Hill FallFest | Lancaster, Pa.
10/15 – Minges Coliseum, East Carolina University | Greenville, S.C.
12/07-12/12 – Gilley’s at Treasure Island Casino | Las Vegas, Nev.
Fans can letChris and Preston what they think about their new video for “I Love This Life” on Facebook and Twitter.
For more information on LOCASH, please visit www.locashmusic.com.
