Black River Entertainment superstar Kelsea Ballerini is offering fans a taste of her upcoming sophomore project “Unapologetically”, set for release November 3rd. The chart-topper has teamed up with Foursquare Swarm for a first-ever partnership. The Foursquare City Guide and Swarm app launches its latest version, 5.0, this week.
We are thrilled to offer Kelsea Ballerini fans an exclusive look at her latest album in our app Foursquare Swarm, particularly this week as we just launched Swarm 5.0” said Foursquare’s head of partnership, Justin Breton. “This partnership is the first of its kind and Swarm 5.0 is a major update; it brings the lifelog to the forefront of the app with an interactive map, stats and insights that motivate users to do and see more. We’re already seeing Kelsea’s enthusiastic fans using the Swarm app to check-in, lifelog, and unlock her videos.”
All week long, fans are invited to keep watch on Ballerini’s social media accounts for special clues on which locations to check-in on the life-logging mobile app. Upon checking in, they will then receive a “Kelsea Ballerini Bonus” – which can be swiped to unveil an exclusive clip of a must-hear album track and Ballerini talking about the highly anticipated tunes. Currently 50 million monthly global users keep track of their travels with the Swarm app and explore the world and discover new places using Foursquare City Guide.
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The countdown is on to “Unapologetically”, with lead single “Legends” just released, she has been making media waves recently on GMA and Fallon. The highly anticipated project marks the follow-up to the debut album, “The First Time.”
Kelsea is currently on tour as the featured supporting artist on Lady Antebellum’s “You Look Good World Tour”. She’ll perform in amphitheaters, arenas, and on the hottest U.S. festival stages this summer.
From there, she’ll head across the pond to visit fans in the U.K., Ireland, and Europe in October. Check out a complete list of tour dates on her website here.