Cole Swindell recently released his newest music video for his latest single “Break Up in the End” , the nostalgic single from his upcoming third studio album. The video pushes rewind on an ill-fated love story featuring Swindell reflecting on the end of a relationship.
I’m excited for everyone to see the new video because it’s so different from any other video I have done,” Swindell said. “I love how it begins with the end of a relationship and takes you back, in reverse, through all the times you spent together and ending with the first night you met. It was such a blast getting to work with everyone that was involved in it.”
Directed by Jay Martin, the video follows the theme of the song where we see Swindell watching as the story plays out in reverse…starting with his ex walking out the door and ending with them meeting for the first time in bar. The walk down memory lane has already racked up nearly one million streams in almost two weeks.
In addition to the video above, Swindell has also unveiled an alternate version on Spotify! Be sure to check it out…
Swindell’s new album is expected to be released sometime later this year. In the meantime, he recently finished up his first headlining “Reason to Drink Tour” in Los Angeles on April 7th. He will continue on with a summer full of festival and fair appearances.