Boots On Stage took the desert by storm this weekend with its Country Music Festival Weekend Takeover. For its fourth consecutive year, the LA-based country music marketing company had the must-have invites in the Coachella Valley.
This year, the company introduced the Boots On Stage Hotel which hosted a poolside BBQ party complete with a performance by country music star Chase Bryant on Saturday afternoon. Tyler Rich made a cameo joining Chase for a cover of Brooks & Dunn before surprising guests with a full performance himself. With music by DJ Bad Ash, celebrity guest included: Arielle Kebbel, Josh Henderson, Sabina Gadecki, Rob Mayes, Blake Horstmann, Leven Rambin, Dee Jay Silver and San Francisco 49ers players George Kittle and CJ Beathard.
Guests enjoyed specialty cocktails from Deep Eddy Vodka and beer from Michelob Ultra while keeping cool with fresh juices from Snap Kitchen. Upon arrival, guests received exclusive Wrangler denim shirts which they wore all weekend long. On Sunday, brunch was served at the Hotel with bottomless Deep Eddy Vodka Bloody Marys and Snap Kitchen juices while listening to live country music from emerging artists Spencer Crandall and Rob Mayes.
Saturday evening, Boots On Stage partnered with Neon Carnival, the largest party the country music audience has ever seen, “to cultivate a unique experience creating new memories during this year’s festivities,” says founder Brent Bolthouse. With music from acclaimed country music artist Dee Jay Silver, Kayper and DJ Ruckus, thousands danced the night away, played carnival games and rode rides side-by-side with celebrity guests Sam Hunt, Nina Dobrev, Rob Gronkowski, Camille Kostek, Colton Underwood, Cassie Randolph, Patrick Schwarzenegger, Scott Eastwood, Kelly Osbourne, Jeannie Mai, Taylor Lautner, Jimmie Allen, Jessica Szohr and Brandi Cyrus.
Boots On Stage is a country music marketing company creating and executing marketing plans designed to directly impact the country music consumer, listener, fan and tastemaker while simultaneously building impressions, reach and engagement which adds value to an artist’s metrics. Additionally, Boots On Stage engages its audience and the country music community by producing and promoting live events, concerts and showcases.
Follow Boots On Stage for news about upcoming events, parties and concerts on Instagram @bootsonstage.