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Big & Rich Premieres New Video For “California” Exclusively On HitsMeUp

Larger-than-life duo Big & Rich unveiled their new video for their latest single “California” on HitsMeUp, a digital platform for fans to interact and engage with artists (check it out HERE).

California” is already generating buzz and moving up the charts! The “Save a Horse (Ride a Cowboy)” singers are also stepping up their promotional efforts with a hilarious infomercial inviting fans to listen and download the single. In true Big & Rich style, they joke that fans can purchase “California” right now on iTunes for 5 easy payments of $0.252!  (CLICK HERE to watch).

“California” will also be promoted by HitsMeUp in over 100 major cable markets in a series of commercials highlighting the new video.

“California” is the lead single from Big & Rich’s upcoming album, “Did It For The Party”, slated for a third quarter release. Fans can catch the hit makers on tour this summer as they embark on their 2017 “Did It For The Party Tour”. Throughout the year, the must-see show will make stops throughout North America, stopping at venues and festivals nationwide.

Shot on location in Nashville and directed by P.R. Brown, the video spotlights a young woman and her journey to California. The partnership between Big & Rich and HitsMeUp was a natural fit because HitsMeUp recognized the “value gap” that exists due to the current, antiquated monetary distribution system. For this reason, HitsMeUp distributes a significantly higher revenue share with artists and content owners.

“California” is available on iTunes, Spotify and wherever music is sold.

For a complete list of tour dates and to learn more about Big and Rich visit their website at


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