In case you missed it, Toyota has partnered up with VH1 ‘Save the Music’ for the 2017 summer festival season and just launched their interactive activation this past weekend at Stagecoach Festival in Indio, California.
The #ToyotaGiving festival activation at Stagecoach included a unique photo mosaic mural activation. The mosaic developed in real time throughout the duration of the festival using photos that artists and festival attendees post on Instagram with the #ToyotaGiving hashtag and a message about what music means to them.
The social campaign benefits VH1 ‘Save The Music Foundation’, a national nonprofit organization committed to restoring music education programs in America’s public schools. A $40K donation will be given to a designated school in Las Vegas near the end of the campaign during a special grant presentation assembly.
English rock band The Zombies, up-and-coming singer-songwriter Justin Townes Earle, and Americana singer Drew Holcomb all participated, sharing what music means to them.
Other artists who also participated include Courtney Cole, John Moreland, Aaron Lee Tasjan, Black Pistol Fire, and Steve Moakler.
For more information on Toyota Giving visit their website at www.toyotagiving.com.