Warner Music Nashville’s and Sweety High’s Tegan Marie spreads the light with the world premiere of her official music video for “Keep It Lit” on Billboard while the new song is released across all digital retailers Friday, January 19th. Following the debut, the video will go into rotation on CMT Tuesday, January 23rd and will air for Radio Disney County on the Disney Channel starting Friday, January 26th.
Filmed in Idyllwild, CA, aboard a retro green bus, the video was directed by Veronica Zelle and executive produced by Frank Simonetti (Tegan Marie’s co-managers and founders of the girls’ media company Sweety High). Having produced videos for Justin Timberlake, Madonna and Britney Spears, Zelle was a perfect match for the rising star’s young and fresh sensibility. A coming of age vignette, “Keep It Lit” takes Tegan Marie on a journey through wide-open lands. Sharing her light with the people she meets, it’s a thinly veiled metaphor for her last couple of years in Nashville.
“Veronica saw what I was feeling when we wrote the song,” shared Tegan Marie. “It’s about celebrating the people that come into our lives, and that was what the video became.”
All aglow, Tegan Marie celebrated the release of “Keep It Lit” at Opry at the Ryman in Nashville Friday night (1/19). Next, she’ll perform the inspiring tune on NBC’s TODAY with Kathie Lee and Hoda on Wednesday, January 31st and round out the day with her NYC concert debut in The Studio at Opry City Stage. (Tickets are available at oprycitystage.com.)
Media and fans alike have already taken notice of the rising star’s talent after being first discovered by leading Gen Z girls’ media company Sweety High. Landing on several high-profile emerging artist lists, Rolling Stone just named her as one of the “10 New Country Artists You Need To Know” while HuffPost and Billboard featured her in their “2018 Country Artists to Watch” lists.
Billboard praises, “…few have the stage presence, songwriting skills and overall show business moxie as this Michigan native…” and HuffPostadds, “Tegan Marie is primed to be country music’s first Gen Z star.”
Watch “Keep It Lit” now on Billboard!
Tegan is starting 2018 on a high note. During her history-making year she also made waves across the Internet. In 2017 alone, she garnered 100 million video views, had 270 million social engagements and gained two million social followers. Other highlights included making her debut at the Grand Ole Opry and collaborating with Hendricks and multi-Grammy winner Nathan Chapman (Taylor Swift, Martina McBride).
Last year, she released the song, “Lucky Me,” to benefit the children affected by the water crisis in her hometown. Continuing the momentum, her breathtaking rendition of Florida Georgia Line’s #1 hit song, “H.O.L.Y.,” racked up over 17 million views on Facebook alone. Tegan has amassed over 75 million video views and receives over five million engagements online each month. She’s also had a string of impressive performances, sharing the stage with artists such as Cam, Hunter Hayes and Kelsea Ballerini.