This past weekend, Toyota hosted a number of activities at Stagecoach Festival in Indio, California. In addition to their Exhibit Love tent, which featured live music, line dancing, and coveted giveaways, Toyota introduced the 2018 Toyota Giving campaign.
Toyota Giving, now in its fourth year, supports VH1 Save The Music Foundation in its mission to provide sustainable music education programs to schools nationwide. As part of the campaign, Toyota is featuring a unique photo activation at music festivals to raise awareness and encourage festivalgoers to share their answer to the question “what does music mean to you?” on social media using the #TOYOTAGIVING.
16 artists at Stagecoach participated and shared inspiring messages of what music means to them, including…
“Music means…Everything PS 118:14” – Aaron Watson
“Music means…Imagine watching a scary movie, or a sad movie, or a thriller, or a happy movie without the music…they would all be the same. So, to me, music is the emotion of life.” – Adam Doleac
“Music means… Doing what you dream.” –Ashley McBryde
“Music means…Connection.” – Brown and Gray
“Music means…Connection.” – Delta Rae
“Music means…if you can’t take a joke!” – Georgia Satellites
“Music means…Life – all I live for.” – Jade Jackson
“Music means…The deepest form of communication. No barriers. No boundaries. Just love.” – Kassi Ashton
“Music means…Everything to me.” – Lindsay Ell
“Music means…An expression of love and pain, in life as sound.” – Lukas Nelson
“Music means…My whole life.” – Morgan Evans
“Music means…More than it ever has.” – Muscadine Bloodline
“Music means…Nature’s harmony.” – Paul Cauthen
“Music means…Home.” – Runaway June
“Music means…Feeling, inspiration, and passion.” – Temecula Road
“Music means…Soundtrack to life.” – Walker McGuire
Their next music festival will be ‘Country 500’ in Daytona, Florida during Memorial Day weekend where they will continue to raise awareness about the importance of music education!