Miranda Lambert and Ram Trucks recently joined forces with an innovative new marketing plan which includes a custom “Roots and Wings” song Miranda wrote and recorded solely for the campaign.
“Miranda Lambert is a perfect partner for Ram,” said Robert Hegbloom, President and Chief Executive Officer, Ram Brand, FCA – North America. “In our very first meeting we saw the connections between her core values and those of the Ram Truck brand – common traits like hard working, determined, goal-oriented, tough and a driving purpose to perform brilliantly at the highest levels. She’s been around trucks her entire life, from being born on a farm to owning a ranch now, and she lives her life by her own rules just like so many of our Ram truck owners.”
The new campaign includes television spots, print ads, social media and of course the new song. The first print ad will run in the Feb. 2 edition of Country Weekly magazine, where Miranda will be featured on the cover. It is already available on newsstands so be sure to go out and get your copy!
Recently launching the new creative on various network and cable channels, it coincides with Lambert’s “Certified Platinum Tour” which she is on now and includes cross-promotion and branding at many concert venues. The silver Ram 1500 Laramie Longhorn, just like the one Lambert owns herself, is the Official Truck of the Certified Platinum Tour, and is also responsible for towing her Airstream trailer, “Wanda the Wanderer,” to each venue. The truck will also be on display at the concerts allowing fans to post pictures at #RootsWingsRAM for a chance to win a Miranda Lambert and Ram prize pack.
“I am very inspired by what the Ram brand stands for – being who you are, working hard, staying true to your roots,” Lambert said. “I wanted to write a song that would represent all of those things. ‘Roots and Wings’ is personal to me about where I come from and where I am going. The guys at Ram really made the lyrics come to life with the imagery and I hope it speaks to people the way it does to me.”
Click HERE to watch the “Roots and Wings” video with Miranda Lambert.
8 Responses
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Omg the new cover is amazing and i can’t wait to read both of these books. They will both be super dupper amazing reads. I love all of the characters and I can’t wait to see whats in store for them this time around.
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