Driven by a fiery, entrepreneurial spirit, Lee Brice has become a proud partner of American Born Whiskey, a new line of Tennessee-produced and bottled whiskeys that honor the spirit and tradition of America.
I believe in family, hard work, and that the American way is about quality and doing your best,” says the country chart-topper, whose 2014 hit, “Drinking Class,” connects traditional American values with another one of the country’s pastimes: a well-deserved night at the bar, following a long day at work. “It’s how I was raised and who I am. I’ve finally found a whiskey that reflects the same values, so when it’s time to wind down after a show or dive into writing music, you’ll find me sipping on a glass of American Born.”
Joined by fellow partners Milestone Brands LLC, a premium spirits company based in Austin, TX, Brice is now an investor in American Born Whiskey, an 83-proof whiskey blend of corn and rye grains. A true product of the South, American Born Whiskey is bottled in the Nations neighborhood of Nashville, not far from the family farm that serves as Brice’s home and workspace.
American Born Whiskey and Brice have joined forces to deliver events, marketing, and social activations to industry influencers in exciting and new ways. In a two-year agreement, Brice will bring his all-American music and culture to communities around the country.
Lee Brice is our brand’s dream ambassador; his passion, integrity, and commitment to both his music and fans align with the vision for American Born Whiskey,” said Milestone Brands LLC CEO, Eric Dopkins. “We’re excited to bring great country music, Nashville whiskey and a feel-good time to our fans across the country!”
Brice’s new album focuses on similar themes, with songs rooted in family values and southern life. Due out November 3rd on Curb Records, the self-titled album will mark Brice’s fourth release. “Boy,” the record’s lead single has already become a Top 20 hit, thanks in part to heartwarming lyrics about the cyclical nature of childhood and fatherhood. It’s an all-American song, delivered with charisma and conviction by an American-born songwriter, southerner, family man, and award-winning country vocalist. A lifelong supporter of traditional values, Brice is now working with American Born Whiskey, a family of premium spirits whose distilling and packaging champion the same ideals.
In addition to establishing a partnership with American Born Whiskey, Brice will also serve as a liaison for Milestone Brand LLC’s entire portfolio, which includes American Born Moonshine and Dulce Vida Spirits tequila.
The self-titled fourth album from the award-winning songwriter, producer, headlining touring act, and acclaimed male vocalist will be released November 3rd on Curb Records.