Dierks Bentley has partnered with Flag & Anthem to create an exclusive new lifestyle collection, ‘Desert Son’, launching this month. With its name inspired by some of the more autobiographical lyrics off his upcoming ninth studio album, “The Mountain“, the initial Spring offering will feature primarily men’s items including vintage-washed tees, raglans, hoodies and hats along with a handful of women’s tees. ‘Desert Son’ will continue to roll-out with 2018 Summer and Fall assortments including button-down shirts, knit tops, denim and jackets. Working alongside his longtime stylist Annie Psaltiras, the two created a line customized to reflect Bentley’s own personal style.
This has been such a fun thing to create and develop. I love clothes that are perfectly worn-in like you’ve had them a lifetime, but can also take the wear and tear that comes from an active lifestyle,” explained Bentley. “I’ve learned over the last few months that there’s a real art to getting that just right. The Flag & Anthem guys have been doing it at the highest level and have helped me put together a collection that I think is totally authentic to me and one that hopefully people all over the country will dig too.”
The ‘Desert Son’ campaign captures the essence of Bentley’s new clothing line as he traveled back to his home state of Arizona for its iconic landscapes. ‘Desert Son’ is now available at retailers including Buckle, Von Maur and Dillard’s and online at flagandanthem.com.
Dierks’ lifestyle perfectly embodies our brand,” said Flag & Anthem co-founder Brad Gartman. “There is a strong synergy between his fans and our customer. We see Dierks and ‘Desert Son’ as a natural integration with Flag & Anthem and look forward to a long partnership.”
Flag & Anthem is a premium quality Men’s brand started by two guys who worked in the business long enough to know something was missing. Their attention to quality, detail and fit at affordable prices sets the brand apart from the rest. The collection features casual button-downs, elevated knitwear, signature chinos and newly launched woven shirts for women. The brand exemplifies a refined, rugged look with an authentic, vintage aesthetic.
Bentley is “notorious for his spectacular, high-energy live performances loaded with lots of fan interaction” (Creative Loafing) with 17 No. One hits, more than one billion digital streams, countless nominations from the ACM, CMA, GRAMMY and Billboard Music Awards and has been a Grand Ole Opry member for over a decade. Bentley “continues to challenge himself” (Billboard), which is evident through his upcoming ninth studio album, “The Mountain” due out later this year. Its lead single “Woman, Amen” gives a taste of the record’s “themes of questing and self-actualization across a wide-open terrain of arid deserts and rugged ridgelines, cactus flowers and tumbleweeds,” (NPR).
After his 2017 “What The Hell World Tour” claimed the top spot on Billboard’s Hot Tours selling over 750,000 tickets, Bentley will fuel arenas and amphitheaters throughout the summer with his 2018 “Mountain High Tour”, launching May 17th in Columbia, MD.