Billboard, the world’s most influential music media brand, and marketing agency ‘stache media announced the launch of the first-ever Billboard mini-magazine dedicated to country music. This special fan-focused publication will be available exclusively in Target stores nationwide for only $4.99.
Guided by Billboard’s esteemed editorial team, the limited edition mini-magazine includes two collectible covers featuring Zac Brown Band and Jason Aldean, more than 48 pages of artist interviews and reviews, a fold out 2012 calendar/poster, and a 20-track bonus CD showcasing music from Zac Brown Band, Jason Aldean, Trace Adkins, Aaron Lewis, Montgomery Gentry, Craig Morgan, Thompson Square, and more.
“We’ve successfully partnered with various magazines that include SPIN, Alternative Press, Revolver, Decibel, and now Billboard to create innovative music products for consumers” says ‘stache media’s SVP of Marketing Tony Bruno. “Partnering with Billboard on this special country edition has allowed us to offer a great value proposition to the consumer. Because of the brand’s prominence and the credibility of the magazine, we are able to expose the country music scene to an even wider audience.”
“From ‘The 615,’ Billboard.com’s new country music blog, to the Country charts, Billboard has a deep connection with the country music community, and we’re excited to partner with ‘stache media to expand the brand’s coverage of this genre through this new mini-magazine,” says Lisa Ryan Howard, Publisher of Billboard.
The Billboard mini-magazine will be prominently featured in the music section at all Target retail stores nationwide, and are also available at Target.com/billboardcountry. For more information visit Facebook.com/TheDirtRoad where fans also have a chance to win a $1,000 shopping spree at Target and other prizes.