Global superstar DJ|producer and RIAA quadruple-platinum selling artist Avicii, who is renowned for his uplifting melodies and beats, today premiered the video for “Broken Arrows,” the third single from his “Stories” album, which has aggregated sales of more than 1 million since its release in September. The track was also featured on the season finale of Dancing With the Stars Tuesday night.
Like all Avicii videos, “Broken Arrows” has a beautiful cinematic quality and tells a heartwarming story about hard work triumphing over adversity. The “Broken Arrows” video was based on a concept from At Night Studios and produced by the award-winning Collaboration Factory, who are responsible for videos by Katy Perry, Foo Fighters, amongst others, and have won numerous short film awards.
It was directed by Julius Onah, whose first feature was The Girl in Trouble, executive produced by Spike Lee, and who is currently in development with producer J.J. Abrams on The God Particle. The video was shot on location in the city of Pomona, CA and El Matador Beach near Malibu.
“Broken Arrows” features the distinctive vocals of Zac Brown and “pairs Brown’s crystal-clear vocals with thumping bass and twinkling synth lines. In typical dance-track fashion, momentum builds and eventually boils over into the song’s hook…,” wrote Rolling Stone. Dancing Astronaut said, “Grab your friends, a mason jar of moonshine and get ready to cotton-eyed Joe under the stars to this soon-to-be chart topper.”
Avicii credited Brown’s ‘amazing voice’ when he premiered “Broken Arrows” on his monthly Le7els podcast. Brown reciprocated the admiration when he gave Avicii a shout out and sang “Broken Arrows” at his recent Hollywood Bowl concert and told Country Weekly, “Avicii has an incredible mixture of organic and electronic music together.”
In 2011, Avicii reached critical mass with the global success of “Le7els,” which became a No. 1 dance hit in the U.S. and the U.K. and sold four million tracks worldwide. It topped the charts in six other territories, went top 10 in many more, and garnered Bergling his second Grammy nomination.