Ariat, the leader in innovative Western, Work and English footwear and apparel, is proud to announce its partnership with Musician and Country Music artist, Casey Donahew.
We are thrilled to be working with Casey,” said Susan Alcala, vice president, partnership marketing at Ariat. “He is extremely talented and well loved by so many people, including our customers and employees. He will be a fantastic representative for the Ariat brand and Relentless by Ariat which is a truly innovative product we developed with Trevor Brazile for cowboys.”
Over the last 15 years, Casey Donahew has risen from a favorite on the local Texas music scene, racking up 16 #1 singles, to a nationally hot touring act who consistently sells out venues all across the country. Donahew has released eight independent albums to critical and commercial acclaim, and is a true lover of the Western lifestyle, raising and riding roping horses himself and often singing about the simplistic beauty, strength, and purity of the cowboy way of life. For Donahew, it’s not just a stage costume, it’s a way of life, making him the perfect match to represent the Ariat brand in all of its lines.
I am so excited to be working with and wearing Ariat products on and off the stage! I’ve been a huge fan of Ariat so it’s an honor to represent an innovative company with a big focus on quality,” Casey remarked of the partnership.
Donahew has over 70 million on-demand digital music streams through Spotify and Apple, over 268 million streams on Pandora and has more than half a million followers on his social platforms, Donahew has released eight independent albums to critical and commercial acclaim. Donahew’s “Standoff”, quickly topped the iTunes Country Chart at #1, upon its release, and his follow-up album ‘All Night Party”, out on August 19, 2016, immediately rocketed to #3 on the Billboard Top Country Albums Chart, #13 on the Top Album Sales Chart and Top Current Album Sales Chart and #40 on the Billboard 200 Chart. The project also took the #2 spot on the Internet Albums Chart and landed at #3 on the Independent Albums Chart. . His most recent project, a 15th anniversary record titled, “15 Years, The Wild Ride”, is a collection of Donahew’s most popular songs, and the ones that droves of fans sing night after night at his live concerts. The album was inspired by and became a gift for those fans who remain loyal in Donahew’s standing-room-only audiences.