“Texas country’s reigning indie underdog” (Rolling Stone), spent the week starting December 13th in Las Vegas for National Finals Rodeo where he performed four concerts, visited for hours with fans, and hosted an intimate VIP performance and gathering for RAM Trucks execs and top dealers, Saturday, December 7th prior to his performance in South Pint Theater.
As a spokesman for RAM Trucks, Watson also spent time at the RAM Trucks booth, signing posters, taking photos with fans and checking out the new 2020 RAM Truck models. Watson and his team have been partnering with RAM on a once-in-a-lifetime flyaway package to NFR through exclusive content, positioning and social strategy. Winners received flights, hotel accomodations, ground transportation, spending cash and a VIP experience to Watson’s show.
Watson will hit the road in January 2020 for a 32-date spring tour, celebrating the new year with his signature mix of traditional country, timeless songwriting, and tireless work ethic.
His steady climb from clubs to coliseums has been the result of hard work and genuine dedication to his craft. Nowhere is that more apparent than on Red Bandana. Released this summer to critical and commercial acclaim, the 20-song album was entirely written by Watson, prompting Parade to call the Top 10 record “a career-defining project.” American Songwriter agreed, gushing, “The fact that Aaron Watson…embraces a DIY ethic and writes his own material, while still cultivating a massive fan base within the realm of modern country music, makes him a singular entity.”
After 20 years, 15 albums, and thousands of shows across the globe, Watson is still gathering steam. Appropriately, 2020 will mark his first year playing Steamboat Springs’ MusicFest, whose roster highlights the best and brightest of Texas’ music scene. Similarly, his upcoming performance at the George Theatre in Athens marks his first appearance in that tastemaker outlet, while gigs at the Brownwood Coliseum in central Texas and the Muskogee Civic Center will find him visiting larger venues in smaller markets to connect with fans. A fan of tradition as well as new opportunities, he’ll headline the San Antonio Rodeo for the third time…and second year in a row…with his performance naturally falling on Faith And Family Day.
Meanwhile, the Amarillo native is also prepping for his January 2020 induction into the Texas Cowboy Hall of Fame, which will find him joining the same ranks as George Strait, Willie Nelson and Nolan Ryan.
New tour dates include:
March 19 — Knitting Factory – Spokane, WA
March 20 — Knitting Factory – Boise, ID
April 4 — Tumbleweed Dancehall – Stillwater, OK
June 11 — The Slowdown – Omaha, NE
July 11 — The Criterion – Oklahoma City, OK
July 17 — Cheyenne Frontier Days – Cheyenne, WY (w/ Cody Johnson)